Toyota Motor Sales (TMS),U.S.A., Inc. will stage the world premiere of the all-new 2010 Toyota Prius at a press conference at the 2009 North American International Auto Show in Detroit.

The all-new Toyota Prius, with a substantially revised Hybrid Synergy Drive system, will deliver improved mileage, improved performance and a host of innovative new features. The press conference will be held on Monday, January 12 at 11:30 AM Eastern Time in the Riverview Ballroom in COBO Center and simulcast live to the Toyota display area at the show. A video clip of the press conference will be available for viewing following the event on the Toyota.com website.